De acuerdo con los datos de la firma de estudios de mercado eDataSource, la cifra de reservas del nuevo tablet de Amazon ha crecido de manera increíble. Para hacernos una idea de esto lo comparan con los datos de las 200.000 BlackBerry PlayBook que se vendieron a lo largo del segundo cuarto fiscal del año 2011. Carter Nicholas, CEO de la compañía explica que su sistema es muy fiable y que en pocas horas puede extraer los datos del producto a analizar del sitio de comercio electrónico en cuestión.
Para que nos hagamos una idea de su exactitud, lo compara con las 350.000 unidades que su sistema calculo en el primer día de la venta del iPad en el 2010 y que poco después Apple corroboro anunciando que habían vendido más de 300.000 iPads en su primer día de comercialización.
Nota de prensa oficial:
Kindle Fire Sales Reach an Estimated 95,000 Units During First Day of Sales According to Estimates Provided by eDataSource
eDataSource, a leading provider of online competitive intelligence, estimates that sales of Amazon’s new Kindle Fire reached 95,000 units during the first day that the device was made available through Amazon’s website.
“eDataSource’s panel of 800,000 inboxes allows us to gain insight into eCommerce sales” said Carter Nicholas, CEO of eDataSource. “Within hours we can get a read on hot product launches based on sales from leading eCommerce websites.”
By analyzing purchase receipts received by email, eDataSource is able to estimate the daily orders places at major ecommerce sites as well as what products are being purchased. eDataSource can then report on eCommerce trends at large or specific product sales.
The launch of the Kindle Fire, priced at $199, was announced on September 28 by Amazon and made available for pre-order immediately on the Amazon website. Shipments will take place starting in November. Simultaneous with the launch of the Fire, Amazon announced three other new Kindles, with prices of $79 for the new Kindle, $99 for the new Kindle Touch, and $149 for the Kindle Touch 3G.
Despite the higher price point, the Kindle Fire outstripped sales of the other three new Kindle units combined, according to eDataSource’s estimate. eDataSource estimates that sales of the other new Kindle units totaled approximately 25,000 units during the same period.
Lastly, recognizing that the folks who provide accessories often rake in the profits when fancy new devices are sold, eDataSource notes that 27% of Kindles were sold with some kind of accessory, and Marware protective covers were by far the most popular accessory for the Kindle Fire.
In April 2010, eDataSource estimated the number of iPad purchases to be 350,000 on the first day that product came to market. This compared to the 300,000 Apple subsequently reported for first day sales.
Fuente | BRG